The Tata Group Monday unveiled a Nano car - made with gold and silver, and studded with precious stones - worth an astronomical over Rs.22 crore.
But, it's not for sale - the valuable and fully functional car is a unique branding and promotional initiative by Goldplus Jewellery, part of Titan Industries, a Tata Group company.
The Goldplus Nano Car is billed as the world's first ever gold jewellery car.
The car's body is made with 80 kg 22 carat solid gold, 15 kg silver, precious stones - including diamonds, rubies - and other expensive gemstones.
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